With her trademark intro —”Hello, my little tater tot” — and her honeyed deep South accent, Ophelia Nichols, aka @shoelover99 or “Mama Tot,” is known for spreading love and positivity to her millions of TikTok followers, often posting videos providing comfort and support to those who have been bullied on …
Read More »Why 'Gangnam Style' Is Making a Comeback on TikTok
Those who lived through the not-so-distant events of 2012 probably never expected to hear “Gangnam Style,” the novelty hit by the K-pop superstar PSY, ever again. Yet “Gangnam Style” has made a comeback in an unlikely venue: TikTok, where zoomers are recounting their trauma in excruciating detail in a new, …
Read More »TikTok Cult Leader Pivots to Preaching Anti-Vax Conspiracy Theories
“Today’s sermon is going to be on Unitopian Anarchy and Autonomy,” Unicole Unicron says in the opening of a sermon on YouTube. Clad in an ethereal white veil, against a background of dizzying black-and-white swirls, the leader of the self-described cult Unicult proceeds to spends the next 51 minutes detailing …
Read More »A $100,000 Chicken McNugget Triggered a Child-Sex-Trafficking Conspiracy Theory
Last May, the K-pop superstar group BTS entered into a partnership with McDonald’s to release a limited-edition promo meal that consisted of a medium Coke, medium fries, sweet chili and cajun dipping sauces, and a 10-piece order of chicken McNuggets. The meal almost immediately sold out, and enterprising individuals on …
Read More »Lyn Lapid Was Told to Sell Out. She Wrote a Viral Song Instead
Lyn Lapid, a 17-year-old singer-songwriter-multi-instrumentalist, has been posting cover videos on TikTok since October 2019. Early this year, she had a moment that countless cover-singers pray for: A producer in the music industry reached out to compliment her work and explore the possibility of collaboration. But any elation proved to …
Read More »BTS' 'Dynamite' Launches a Veteran Songwriter Into the Spotlight
Earlier this year, word spread through the music industry: The star K-Pop group BTS was on the hunt, prowling for a new single. “It was a bit of a holy grail cut,” says the English writer-producer David Stewart. “I had quite a few conversations with big producers and writers in …
Read More »A Tale of Two Singles: How 'Roxanne' and 'Yellow Hearts' Went Viral
Arizona Zervas’ “Roxanne” soared this week, jumping to Number Six on the latest Rolling Stone Top 100 Songs chart on the strength of 15.3 million audio streams. The song also took the top spot on the Trending 25, which ranks new songs that are seeing the greatest gains in on-demand …
Read More »Streaming Growth Is Slowing at the World's Biggest Music Company. Could TikTok Help?
It’s an exciting time for the owners of Universal Music Group. Paris-based Vivendi, parent to the world’s biggest recorded music company, updated its shareholders this month with the news that a $3 billion–plus deal with China’s Tencent — the latter company is set to acquire 10%–20% in UMG – should …
Read More »