Latin superstar Ozuna is the latest artist to join esports company XSET, the singer and company tell Rolling Stone on Wednesday — marking another affirmation of the music industry’s rapidly growing appetite for video-game partnerships. XSET and Ozuna’s team declined to give financial details on the new partnership — which …
Read More »YouTube Changes How It Counts Purchased Views. Does It Go Far Enough?
Earlier this week, two of Latin music’s biggest stars clashed over YouTube accounting. Don Omar, a reggaeton veteran with a slew of hits in the 2000s, called in to the radio show Alofoke to suggest that some artists who claimed to be popular were actually just buying their views. Ozuna, …
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