They’re calling it the Great Resignation: a mass exodus of employees from their current jobs in search of new, brighter career opportunities. It may have taken a pandemic to put things into focus and provide time for Americans to reflect, but it’s no secret that many people have long been …
Read More »My Marketing Tactics for CBD Gummies: Educational Content and Enticing Social Posts
Gummies are one of the more popular CBD products on the market. According to findings from Grand View Research, the market for CBD gummies is projected to grow at a CAGR of 30.7 percent from 2021 to 2028. This popularity is indicative of how much cannabis and CBD brands stand …
Read More »Why Receiving Gratitude Is Hard
The ancient stoic Lucius Annaeus Seneca once said in his book, De Beneficiis (or On Benefits), that one of the greatest plagues to Roman society was that they didn’t know how to give or receive benefits. In the present day, you likely grew up being told that it is more …
Read More »Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement
In my experience as a drug policy reform advocate and cannabis community member, I’ve witnessed time and time again an outdated ethos reign forth: cannabis exceptionalism, or the idea that cannabis is the supreme drug of choice. Students for Sensible Drug Policy characterizes cannabis exceptionalism “as a certain attitude common …
Read More »3 Ways Leaders Can Address Gender Inequality in the Music Industry
As the CEO of Roc Nation, I take my role as a leader in the music industry very seriously and know firsthand how gender inequality has plagued the sector for decades. Many top executives feel like both men and women have established equal treatment within the music industry, but recent …
Read More »How to Get Ahead of the Problem and Mitigate Online Conflict
Hey, it happens. No one goes through life without an adversary or at least some adversarial moments. But, when those moments happen on the internet, chaos can ensue, and what’s more, these conflicts have digital proof that stays online forever. In my experience, the internet can sometimes be a howling …
Read More »3 Steps to Get Your Business Back on Track After the Pandemic
If the year-plus of Covid-19 felt like being in nonstop crisis-management mode, you’re not alone. Companies all over the world were caught off guard, temporarily putting long-term goals on hold as they put out fires. While we’re still grappling with the crisis, there is light at the end of the …
Read More »3 Tips for Post-Pandemic Client Care
Call it quaint, call it delusional, but the phrase “back to normal” has never sounded so luxuriant and thrilling. It practically sends shivers up my spine. For nearly two decades, I have run a boutique PR firm that specializes in reputation management. Prior to 2020, my work took me across …
Read More »Why I Think Keeping Your Business Small Can Be Better Than Expanding
We all have grandiose ideas when we decide to start our own business. We picture being the next unicorn no one saw coming, adorning the covers of magazines, leading TED Talks, shaking hands with presidents and, of course, speaking to ivy leaguers at their graduation ceremony. I once had big …
Read More »How Challenging Customers Can Drive Business Value
Life would be so easy without having to deal with challenging customers, but being in business means being in competition, and that means delivering on your customers’ needs, wants or demands. As entrepreneurs, we are in competition to develop, sell and deliver innovative solutions that meet or exceed our customers’ …
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