Culture Council

We all have grandiose ideas when we decide to start our own business. We picture being the next unicorn no one saw coming, adorning the covers of magazines, leading TED Talks, shaking hands with presidents and, of course, speaking to ivy leaguers at their graduation ceremony. I once had big …

Life would be so easy without having to deal with challenging customers, but being in business means being in competition, and that means delivering on your customers’ needs, wants or demands. As entrepreneurs, we are in competition to develop, sell and deliver innovative solutions that meet or exceed our customers’ …